Pride - Spirit - Vision, indicates pride of our past, spirit of our present, and vision of our future.
The sun of the shield represents a sun in splendor and the cornucopia represents cheeses and celery stalks issuing from its mouth. Armstrong has long been known for its famous Armstrong Cheese, that used to be produced in the City. As well, in its early days Armstrong boasted large fields of celery. The railway tracks represent tracks that have run through the center of the City since its incorporation.
Crest (above the shield):
A helmet mantled with a frieze of maple leaves alternating with dogwood flowers. The maple leaves representing Canada and the dogwood flowers representing the provincial flower. The Lacrosse sticks represent the game that has long been a part of Armstrong's history. The ring necked pheasant is representative of a bird that has made Armstrong its home.
In the classic manner of heraldry, the flag is composed of a banner divided in the same fashion as the shield, with a sun in the top left corner, the railroad tracks running across the middle and a cornucopia in the bottom right corner.